Super Bowl advertising

SodaStream Super Bowl Ad Courts Controversy

SodaStream's proposed Super Bowl ad was rejected for 'denigrating' competitors Coke and Pepsi. But its brash advertising isn't the only controversial thing about the Israeli-based maker of soft drink machines.

5 Big Winners and Losers of the Week in Business

This week's top business tidbits include a Sodastream cashing in on its banned Super Bowl ad, and a misguided analyst's too-clever case for upgrading a Best Buy. Also, bad news for Nintendo and VMWare, and good news in real estate.

4 Stocks Betting on Super Bowl Sunday

A lot of people will be tuning in to the Super Bowl just for the commercials, which are primarily bought by corporate giants. But a few smaller businesses are in the ad mix this year. Let's go over four in particular that investors may want to keep an eye on.

Ford Resurrects Lincoln: What This Luxury Relaunch Really Means

Ford unveiled a surprise this week: It's relaunching the Lincoln brand, and committing more than $1 billion to the effort. The renewal of the luxury brand is about more than just prestige. It's about big profits, and a push by Ford into one very big foreign market.

Super Bowl Advertisers Go After "Second Screens"

Call it the "second-screen" Super Bowl. About two-thirds of smartphone and tablet owners use their gadgets to do things like text or post on Twitter while watching TV, according to research firm Nielsen. So, for Sunday's game, companies from Coke to Chevy are trying to reach fans on all the "second screens" they have.

Do Super Bowl Ads Score for Their Companies' Stocks?

The Patriots and Giants will interrupt the entertainment to run some football plays, but everyone knows the Super Bowl is all about the commercials, and at $3.5 million for 30 seconds, sponsors must think they'll get their money's worth. But will their shareholders feel the same way?

Pepsi Ditches Super Bowl for Social Media

While watching the Super Bowl this coming February, some viewers may notice a conspicuous absence: PepsiCo, which has advertised during the past 23 Super Bowl shows, won't be running any commercials for its bubbly drinks.