Super Bowl ads

SodaStream Super Bowl Ad Courts Controversy

SodaStream's proposed Super Bowl ad was rejected for 'denigrating' competitors Coke and Pepsi. But its brash advertising isn't the only controversial thing about the Israeli-based maker of soft drink machines.

Ford Can't Take a Joke, but It's Not the End of the World

Chevy's Super Bowl ad poking fun at Ford's pickups has turned into an all-out brawl in Detroit. Has Ford just lost its sense of humor, or is there more at stake here than meets the eye? Actually, there's a lot more -- and some of it's excellent news.

8 Brands That Blew the Most Money on Super Bowl Ads

Between 2002 and 2011, companies spent a whopping $2.5 billion on Super Bowl advertising; this year, a 30-second commercial cost an average of $3.5 million. But what do you get for all that cash. In the case of these eight major advertisers, not as much as they'd hoped.

Hershey Starts Adding More Conscience to its Chocolate

Hershey has been disturbingly lax in addressing abusive child labor practices in the Africa's cocoa industry, and recently, over 100,000 consumers let the company know they're not pleased. Now the chocolatier is changing its ways -- just in time.

Super Bowl Advertisers Go After "Second Screens"

Call it the "second-screen" Super Bowl. About two-thirds of smartphone and tablet owners use their gadgets to do things like text or post on Twitter while watching TV, according to research firm Nielsen. So, for Sunday's game, companies from Coke to Chevy are trying to reach fans on all the "second screens" they have.

Comedian Betty White Lands Book Deal

Showbiz veteran Betty White has been cresting quite the popularity wave lately. After work on TV shows like The Golden Girls, hilarious Super Bowl ads and a guest-hosting stint on Saturday Night Live, she has landed a two-book deal with Penguin.

Controversial Super Bowl Ad Uses Athlete to Tackle Message

It was controversial for CBS to accept an anti-abortion ad from group Focus on the Family. But long before the game started, Focus had already accomplished its goal of communicating a pro-life message through the vehicle of affable college-football star Tim Tebow and his mother.

Do Super Bowl Commercials Really Work?

Are Super Bowl commercials still worth the jaw-dropping costs of $3 million and up for 30 seconds to reach 100 million viewers? Here's why only some advertisers will come away winners in the big game.

Audi's Super Bowl Ad Has a Nazi Problem

Audi's "Green Police" ad campaign, featuring green-uniformed cops who give energy-saving tips, will have its big launch with a commercial during the Super Bowl. But in a historic faux pas, the German car maker has picked a name with some unpleasant Nazi-era connotations.

Go Daddy's 'Lola' Ad Too Hot For Super Bowl

What type of content will get an commercial banned from the Super Bowl? As domain name registrar Go Daddy discovered, one answer apparently involves mixing an effeminate ex-football player and lingerie.

Will a Gay Dating Site's Super Bowl Ad Shame CBS?

For the past week, CBS has been under fire for accepting an ad, starring college football star Tim Tebow, from the Christian-conservative group Focus on the Family opposing abortion. Now a gay dating site is taking advantage of the dust-up, asking: If them, why not us?

Plenty of Bang for Super Bowl Ad Bucks

With many advertisers sitting out the big game to save money, commercial prices are down this year. But a recent study shows that skipping the Super Bowl, even in a recession, may be the wrong play. Turns out, in advertising, the best defense is a funny offense on the first Sunday in February.

Super Bowl XLIV May Set Record for Ad Minutes

A 30-second ad hasn't only reached record prices, quadrupling during the past 20 years to $3 million each for the 2009 game, but the time allotted to ads has also expanded to a record, according to a study from ad researcher TNS Media Intelligence.

Pepsi Ditches Super Bowl for Social Media

While watching the Super Bowl this coming February, some viewers may notice a conspicuous absence: PepsiCo, which has advertised during the past 23 Super Bowl shows, won't be running any commercials for its bubbly drinks.