Super Bowl XLV

Super Bowl XLV Breaks All-Time TV Viewership Record

Super Bowl XLV, which aired on Fox on Sunday, attracted 111 million viewers, making it the most-watched television program of all time, Nielsen said Monday.

Dallas-Area Companies Go Whole Hog for Super Bowl XLV

This year's NFL championship will set records both for stadium attendance and for event fund-raising, and North Texas corporations haven't been shy to put out the welcome mat for their favored clients. How much will communities and local businesses score from the big game?

Betty White Is Helping Pepsi Crash Super Bowl XLV

One year after sitting on the Super Bowl advertising sidelines, Pepsi is returning to the gridiron this year with its "Crash the Super Bowl" campaign. And it's bringing in the some serious star power to encourage consumers to create their own Super Bowl ads: screen legend Betty White.