Online retailing is big business, and growing. As virtual storefronts become major revenue generators, many retailers are realizing the value of free shipping, which has the potential to greatly increase sales. Consider these seven promotional strategies, good for consumers and investors.
The idea of the in-store shop has evolved from getting space on the department store's floor and sharing marketing costs to a more formal relationship where brands lease floor space and create a shopping experience of their own. It can be a retailing win-win.