Forget the screen pass. When Super Bowl XLVI rolls around in February, you may find yourself calling an audible for a stream pass instead. The NFL is making its biggest game available as a legal stream for the first time ever.
The NFL has something broadcasters lust after: a reliably strong source of ratings. So as its football games migrate onto smartphones, iPads, and anything else with a screen, its no surprise that CBS, Fox and NBC -- not to mention Sirius, Westwood One Radio and Verizon -- are all lining up to pay billions to carry them.