StartingYourOwnBusiness

Meet 45-year old Zena Martin.She spends her days working full-time as a marketing communications consultant for large corporations and public entities. At night, she bakes. As "Chief Cookie Creator" of Cookieluscious, the made-to-order cookie company she founded last year, her goal is to one day...

Starting your own business may seem like a scary idea in today's economy. But for women who do their homework, it can be done. You just need to take a few simple steps -- for one, start with the WeSeed philosophy of going for what you know. If you take the right steps, who's the boss? You...

When people discuss spouses and small businesses, it seems they're always talking about starting a business with the help of your spouse. What I don't often hear talk of is starting a business without a spouse. And I don't mean being married and excluding your spouse from the process. I mean not...

Congratulations on starting your own business. Now comes the tough part. You've got to get the word out to potential customers -- without spending a fortune (especially in this tightening economy). Forget direct mail or placing expensive ads until you're in the black. Instead, try these four ways...