StarbucksInstantCoffee

A devilish tool of guerilla marketers is brand assassination. The idea is to associate a competitor's brand with something or someone consumers consider vile; examples might be photoshopping a picture of Osama bin Laden drinking a Miler Lite to distribute virally, or paying Mike Tyson to compliment...

I had a good ol' time making light of the Starbucks value meal -- err, "breakfast pairings" -- last week. And when Beth was invited to a special media event earlier this week, I actually rolled my eyes at the comment from AG: "I think they will announce that they have... "secretly replaced the fine...