Staging
| 11:00AM 4/14/2010
Most real estate agents would rather endure a root canal than have to show a vacant house for one simple reason: Buyers lack imagination.
Part of selling a home, agents say, is selling a lifestyle. You want prospective buyers to be able to envision themselves living in this new space. The general...
| 1:00PM 4/02/2010
Everyone knows the basics of home staging, thanks to an endless stream of HGTV shows, news articles, and websites: de-clutter, clean, take down photos of your children, neutralize wall colors, and eliminate pet odors.
But here's where it can get a little bit complicated: targeting the right market...
| 3:00PM 12/05/2009
If you've ever stumbled on HGTV, you know that there is a big push toward staging homes for sale. Cluttered, tacky, dirty, and even unfurnished homes are, we're told, a lot harder to sell than tastefully decorated homes because buyers need to be able to visualize themselves living in the...
| 2:00PM 3/22/2009
If you're looking to sell your house in this economy, you can't afford to give buyers any reason to pick one of the record number of other houses on the market over yours.One way to make your home stand out is staging -- that is, de-cluttering, de-personalizing, and redecorating your home for the...