Sodas

Rafi Mohammed, author of The Art of Pricing, says Coca-Cola is selling itself short. Some of its beverages, such as Coke Zero, could be priced higher, potentially raising the company's margin and profit. But in the Cola Wars, could higher prices cause a customer retreat?

You've probably heard about the many uses that Coca-Cola can be put to beyond quenching your thirst. Paul Michael of the blog WiseBread recently compiled a list of 51 such uses, from curing nausea to cleaning battery terminals, from cooking steak to cleaning the water in your pool, from improving...

With hard times and threatening skies raising our anxiety, we could use some low-cost relief. Mary Jane's Relaxing Soda hopes to mellow out the country one $2.49 bottle at a time. Touting its active ingredient kava, a South Pacific root that supposedly calms the nerves, the brand is part of a new...