SocialNetworks

The Company That Could've Been Facebook Goes Back to School

Classmates.com had a decade-long head start in the social networking biz before Facebook came along, but with its pay-to-connect model, it blew its chance to dominate. Now, like a teen buying a term paper, it's buying SchoolFeed, an app that connects you to former classmates ... on Facebook.

Citibank Turns Rewards Into 'Social Currency'

Credit card rewards are the new social currency. Citibank customers can now use Facebook to pool their rewards points online. The bank on Tuesday launched a Facebook application that lets users team up to use their points, whether it's for charity, a group gift or a personal goal. Citi says it's the first bank to offer such a feature.

What Insurers Could Do With Your 'Social Media Score'

Here's yet another reason to watch what you say and do online: Insurance companies are already surfing social media sites to get the scoop about their customers, and what their data-miners find may soon be compiled into a new way to rate you as a risk: a social networking score.