Social commerce

Facebook Gifts Tries to Turn Generosity Viral

Facebook has finally rolled out its Gifts feature, which allows people to give real-life gifts to their friends. The social commerce platform has huge revenue potential for Facebook. And for all those cynical folks who make fun of typical Facebook birthday greetings, the message is clear: Put up or shut up.

How Your Facebook Wall Could Become an Online Mall

Ah, Facebook: It's where you banter with "friends," share vacation photos and "like" everything from candy bars to political parties -- so why not shop there, too? Now, retailers are making it easier to do just that.