SalePrice

No Sale: Is Retail Really Giving Up Its Discount Events?

Constant sales have taught shoppers to distrust department store pricing. Can a more honest approach win them back?

J.C. Penney Says 'No Sale': Cuts All Prices, All the Time

J.C. Penney is permanently marking down all of its merchandise by at least 40% so shoppers will no longer have to wait for a sale to get its lowest prices. The move is intended to take the guesswork out of shopping by offering customers fewer sales and more predictable pricing.