With his win at the Cadillac Championship Sunday, Tiger Woods has five PGA Tour victories in the last year. The question now is, will his resurgent golf game restore the endorsement magic he lost after his 2009 infidelity scandal?
On Monday, Nike announced that it had inked a new contract with Tiger Woods' heir apparent, golf's new No. 1 player, Rory McIlroy, in a deal that dwarfs Tiger's. Rumors put its value at between $100 million and $250 million. Here's why Nike is going all in on the Irish prodigy.