Proctor and Gamble

    By Trefis

    | 10:00AM 7/14/2011
    Procter & Gamble recently added "Shop Now" buttons to the Facebook fan pages for its of several brands such as Gillette, Olay and Tide. Even if this latest plunge into e-commerce succeeds, though, there's some question about whether it could boost P&G's bottom line.

    By Bruce Watson

    | 6:22PM 7/16/2010
    Old Spice has seized national attention with a viral, interactive ad campaign starring former NFL wide receiver Isaiah Mustafa. Yet, Mustafa isn't the only Old Spice man to flirt with notions of masculinity.

    By Julia Scott

    | 3:15PM 4/06/2010
    Get $5 back when you spend $25 on any combination of Tide, Bounty, Charmin, Pringles, or Duracell products at Rite Aid now until Saturday, April 10, 2010. (In some California stores the deal ends Thursday, April 8.) The rebate offer is part of a promotion for P&G, which owns the above brands....

    By Peter Cohan

    | 11:00AM 12/12/2009
    Tiger Woods, the world's top golfer with a $1 billion net worth, is taking an indefinite leave from golf. And this is causing some of his sponsors -- who pay him about $100 million a year -- to take action. While a few stay mum or say they are still deciding, some are quietly distancing themselves...

    By Bruce Watson

    | 12:00PM 10/29/2008
    When one imagines the Great Depression, the first things to come to mind are probably images of hobos and soup lines, government infrastructure projects and FDR. However, another, even more important legacy of that time is the idea of thrift. When I was a kid, many of my friends' grandparents were...