Mass Marketing: P&G to Blanket Manhattan with Product Samples
Procter & Gamble plans to blanket Manhattan on June 19, giving away thousands of trial-size products as the consumer-products maker aims to build awareness about its brands.
Procter & Gamble plans to blanket Manhattan on June 19, giving away thousands of trial-size products as the consumer-products maker aims to build awareness about its brands.
The Dow slid 209 points, ending near its lowest level of the day. All 3 indexes edged lower for the second week in a row, the first back-to-back weekly losses since November.
Consumer-products giant Procter & Gamble brings back its former CEO, A.G. Lafley, a 33-year industry veteran, who left in 2009.
Seven of every 10 big companies are hitting their targets for earnings, but nearly the same proportion -- 6 out of 10 -- have missed on revenue. What's to blame?
Procter & Gamble says its net income rose 6 percent in the fiscal third quarter, as it cut costs and gained market share in North America.
Kimberly-Clark posted a bigger-than-expected jump in first-quarter earnings Friday on strong growth in its international markets and cut costs.
Old Spice, known for appealing to more mature men, is introducing a line of scented soap bars.
The Standard & Poor's 500 index closed above 1,500 on Friday for the first time since the start of the Great Recession in 2007, lifted by strong earnings from Procter & Gamble and Starbucks.
William Ackman's Pershing Square Capital Management has taken a $2 billion position in Procter & Gamble, and it's almost certain he wants to oust the CEO. This is hardly Ackman's first attempt to buy big into a company and shake things up -- but it is his biggest.
Lindsey Vonn has put together an amazing string of victories on the slopes, but leaving her finances in the hands of her now-estranged husband sent her down another slippery slope -- toward an unpaid tax bill of Olympian proportions.
Unilever CEO Paul Polman recently admitted that his company had grown "too little" over the past 10 to 15 years, but said he expects it to catch up with rivals such as Procter & Gamble within the next five years. Is it a realistic goal?
As food prices continue to rise, many food companies are shrinking packages instead of raising item prices. But don't be fooled: You're definitely paying more for less.
After years of trying to expand its online presence through organic growth, giant drug store chain Walgreen has decided to buy a bigger Web footprint, acquiring drugstore.com, the country's eighth-largest e-tailer -- and it's paying a premium price.
Expect to pay more this year for many consumer goods -- from diapers to toothpaste to Big Macs. Just as the typical American family will finally have a few more dollars to spend, inflation will take a chunk of that extra cash.
Oprah Winfrey's new cable network is commanding some of the highest ad prices on cable, and it justified those rates with its heavily watched debut. Now, OWN will have to prove it can maintain its viewership levels throughout the year.
Despite the pessimistic taking hold, a growing roster of high-profile money managers are balking at at this theme, arguing that it's wrong-headed and self-defeating. Plus, good money can still be made in the markets.
Facebook is set to pull in $1.285 billion in revenue this year, according to eMarketer, roughly double the $650 million in sales the company booked last year. That figure could reach $1.76 billion in 2011, the company projects.
The granite-bellied, cello-voiced Old Spice Man can bake cakes, refurbish kitchens, change pants instantaneously and generate millions of hits on YouTube -- but can he sell Old Spice products? The answer is a qualified yes.
Old Spice has seized national attention with a viral, interactive ad campaign starring former NFL wide receiver Isaiah Mustafa. Yet, Mustafa isn't the only Old Spice man to flirt with notions of masculinity.
Former fabric designer Julia Fry started Vaska a decade ago because she found traditional soaps were ruining her clothes. Her young green laundry products company has already won coveted shelf space in Duane Reade and Sam's Club. Fry talks about how she did it, and what's next.




























