ProGolf

It's fair to say that Tiger Woods is hugely responsible for Nike's now-handsome share of the golf industry pie. It signed Woods to a five-year, $100 million endorsement contract in 2002 to help it break into the lucrative golf equipment market. By 2008, it had grown into nearly $725 million...

The essence of sport is competition. There was a day when The Masters was as compelling a golfing event as one could imagine. Those were the days of Nicklaus and Palmer, Weiskopf and Cook, Snead and Hogan. For many years, several golfers would share the top rank of the sport, almost guaranteeing...