Pret a manger

Conventional wisdom holds that, when it comes to fast food in a recession, less is decidedly more. In this perspective, desperate consumers, prioritizing price above pleasure, rush into feed stations, fill up on the calories that they need to get through the day, and rush out again. Ingredients and...

Through the course of the recession, one solid truism has been that fast food restaurants like McDonald's (MCD) should benefit from dire economic circumstances. As customers become more cash-strapped and short on time, the iconic golden arches offer meals that are simple, quick and cheap. Perhaps...