Playboy Posts a Loss, Still Mulling Hefner's Bid
Playboy Enterprises, which founder and major shareholder Hugh Hefner wants to take private, reports that its second-quarter loss eased as gains in its licensing business offset declines in publishing.
Playboy Enterprises, which founder and major shareholder Hugh Hefner wants to take private, reports that its second-quarter loss eased as gains in its licensing business offset declines in publishing.
Hugh Hefner's offer to buy all of Playboy Enterprises and take it private may look like a slam-dunk because he already owns so much of it. Not so. Some big shareholders say it's a low-ball bid, and already FriendFinder has made a higher offer.
Think the Playboy brand is dead? Think again. The company, famous for its iconinc magazine and velvet-clad bunnies, is heading to the world's biggest casino playground this year: the Chinese gambling region of Macau.
In a bid to refresh its brand and return to profit, Playboy Enterprises announced this week that the June issue of Playboy magazine, set to hit newsstands Friday, will sport a 3-D centerfold of Playmate of the Year Hope Dworaczyk.





