Playboy Magazine

Playboy Posts a Loss, Still Mulling Hefner's Bid

Playboy Enterprises, which founder and major shareholder Hugh Hefner wants to take private, reports that its second-quarter loss eased as gains in its licensing business offset declines in publishing.

With Playboy in Play, How High Will the Bids Go?

Hugh Hefner's offer to buy all of Playboy Enterprises and take it private may look like a slam-dunk because he already owns so much of it. Not so. Some big shareholders say it's a low-ball bid, and already FriendFinder has made a higher offer.

Playboy Looks for Profits in the Casinos of Macau

Think the Playboy brand is dead? Think again. The company, famous for its iconinc magazine and velvet-clad bunnies, is heading to the world's biggest casino playground this year: the Chinese gambling region of Macau.

Will Playboy 3-D Centerfold Refresh an Aging Brand?

In a bid to refresh its brand and return to profit, Playboy Enterprises announced this week that the June issue of Playboy magazine, set to hit newsstands Friday, will sport a 3-D centerfold of Playmate of the Year Hope Dworaczyk.