PepsiVs.Coke

Pepsi's Mid-Calorie Soda Aims to Win Back Drinkers

Pepsi is hoping to win back soda drinkers with a compromise. Some people don't like the calories in regular soda, but loathe the taste of zero-calorie diet drinks. So the nation's No. 2 cola company is rolling out "Pepsi Next," a cola that has about half the calories of regular Pepsi at 60 calories per can.

Should Coca-Cola Raise Its Prices?

Rafi Mohammed, author of The Art of Pricing, says Coca-Cola is selling itself short. Some of its beverages, such as Coke Zero, could be priced higher, potentially raising the company's margin and profit. But in the Cola Wars, could higher prices cause a customer retreat?