Submit to Peer Pressure, Double Your Savings
A fascinating new working paper explores the idea of whether peer pressure is effective at motivating people to ramp up their savings.
A fascinating new working paper explores the idea of whether peer pressure is effective at motivating people to ramp up their savings.
International fashion retailer C&A thinks you'll like its clothes better if you know just how much other people like them. New hangers in its Brazilian stores include a digital display that shows in real time how many Facebook 'likes' a given item has gotten.
The evolution of the idea was probably inevitable. Once people got comfortable using sites like Kickstarter to crowd fund creative projects, someone was going to launch a pooled-money platform for funding the social activities of groups of friends. That site is Crowdtilt.
Uniforms are increasingly becoming the fashion du jour in America's classrooms, with more school districts across the nation going the dress-code route. Big retailers are seeing sales potential, while families see a chance to save money in shaky economic times.



