Paris HIlton

These Celebrities Are Cashing In on Endorsement Deals

For Paris Hilton, it's pet supplies and handbags. For Beyonce, it ranges from L'Oreal to DirecTV. Here's a run-down of celebrities that are beefing up their bank accounts by selling an eclectic array of merchandise and consumer goods.

Measuring Rich People's Toys Against Average Incomes

The gap between America's super-wealthy and the rest of us has grown so vast it's hard to even comprehend the sums they spend on their luxuries. But if you measure, say, a $200 million luxury yacht in terms of the average U.S. family's household income, the picture comes back into focus.

Vegas Turns Pools Into Party Club Gold Mines

Pool clubs have become ubiquitous in Las Vegas. With dance-floor-packing DJs and islands adorned with stripper poles, they're the daytime versions of Sin City's famously profitable nightclubs. And, they can generate $1 million a week.

Casey Johnson, Dead at 30, Enjoyed Family Wealth but Chose Fame

For Johnson & Johnson (JNJ) heiress Casey Johnson, 30, the battle between a desire for media attention and her family's struggle for privacy translated into a painful choice between wealth and fame. On Monday, the struggle ended sadly: Johnson found dead of undetermined causes in her Los Angeles home.