MTV's controversial new teen drama Skins won't set any of its young viewers on the road to ruin, and it isn't pornographic. It is in bad taste, and MTV must have known would offend some audiences. Still, with 3.26 million viewers for its debut, Viacom is getting exactly what it wanted from the show -- publicity and viewers.
A conservative TV watchdog group wants consumers to consider patronizing companies that advertise on family-friendly television shows this shopping season, rather than those that buy commercials on racier programs, but price is still likely to be the biggest influence on holiday shoppers.
Despite Charlie Sheen's latest offscreen misbehavior, advertisers are sticking with his show, Two and a Half Men. It may be that the show's numbers -- it draws 15.2 million viewers -- are just too good to walk away from.
