Paranormal Activity

Viacom (VIA), the parent company of MTV, Comedy Central and Paramount, offered an early Christmas present to investors, with a healthy quarterly earnings report driven by increasing advertising revenue and improving profit margins. The media giant reported a 15 percent increase in profit, thanks in...

In 1990's Crazy People, one of the better films about the ad industry, a trailer for a fictitious horror film promises that the flick "Won't just scare you . . . It will f%*k you up for life." Of all the movie's outrageous mock ads, this is the most realistic. Filmmaking techniques have changed a...