PaperTowel

If you're like me, you like to eat Nutella at your desk, out of the jar, and offer your spoon to any co-worker who walks by looking disgusted. Once, I smeared a dollop of Nutella on my desk, to see if the desk wanted some. OK, actually, I was running a consumer experiment testing leading brands of paper towels, investigating which one gives you the easiest clean-up and return on investment. Let's meet our three challengers.