PR

Jay-Z's Book Blitz: Marketing Most Unlike the Industry's Standard

When a celebrity publishes a book, a big marketing push is to be expected, but the campaign for rap mogul Jay-Z's new book of lyrics is unprecedented. Thanks to backing from Clear Channel and Microsoft's Bing, New Yorkers will find pages of "Decoded" practically everywhere.

Is Mark Zuckerberg's $100 Million Gift a PR Stunt?

Facebook founder Mark Zuckerberg's $100 million donation to Newark's public schools has drawn praise, but also questions about its timing: He'll announce the gift on Oprah tomorrow, the same day as the premiere of a new film that portrays the young billionaire in a negative light.

What Enron's Ex-CEO Jeff Skilling Thinks He Did Wrong

Later this month, the Supreme Court will rule on whether former Enron CEO Jeff Skilling will get a new trial, or possibly see his sentence reduced. In the meantime, Fortune has published a sympathetic profile of Skilling in which he describes three key mistakes he feels led to his conviction.