Orville Redenbacher

    By Bruce Watson

    | 1:00PM 7/10/2009
    Although Billy Mays died two weeks ago, the powers that be have determined that the show -- and Mays' amazing showmanship -- must go on. Before his death, the famed pitchman recorded commercials for two new products, Mighty Tape and the Mighty Putty Super Pack. Media Enterprises, the marketing...

    By Jeff Bercovici and Bruce Watson

    | 6:00AM 7/07/2009
    As the direct-marketing industry copes with the sudden death of pitchman Billy Mays (right), it's worth considering the fragile relationship between celebrity endorsement and mortality. The tragedy of Mays's unexpected death at age 50, of a heart ailment in late June, has practical implications for...

    By Zac Bissonnette

    | 1:00AM 8/11/2008
    For a limited time, Wal-Mart is offering free samples of Orville Redenbacher 100 Calorie Popcorn Cakes. Just click here, then click "Try them free", fill out the form, and they'll on their way.According to Wal-Mart:Are you hungry for a better tasting snack cake but want to avoid high calories and...