OprahWinfreyShow

You might think someone who puts her famous name on everything she does would be comfortable with self-branding. Not Oprah Winfrey. "The idea of being a brand was hard for me to accept," the talk show host and soon-to-be cable network founder said at the American Magazine Conference in Chicago.

A Facebook friend recently invited me to join a group called 1 Million Servers Strong Against Oprah's Comments -- so far the group has pulled up a bit short of its goal, currently logging in at 74,831 members.

Sorry, entrepreneurs. You're going to have to find another magic wand to bestow magical sales upon you. The Huffington Post reports that Oprah Winfrey has decided not to do her annual "Favorite Things" giveaway episode. For the past seven years, the big O aired her orgy of consumerist passions...