Oprah Winfrey's new cable network is commanding some of the highest ad prices on cable, and it justified those rates with its heavily watched debut. Now, OWN will have to prove it can maintain its viewership levels throughout the year.
You couldn't ask for a better star to build a new network around than Oprah Winfrey, who just might be the most popular entertainer in America. But will her magic be as potent on cable as it was in broadcast -- and in prime time as it was in daytime?
Oprah returns with a new show that will air in the evening, vying with the big networks for audience share. Her new show could be up against some of the most popular shows on television, competing for eyeballs and top advertising dollars.