Opportunity Finance Network

More Americans are waking up to the idea of citizen consumerism -- a fitting topic on Martin Luther King Jr. Day, when our thoughts turn to social consciousness. Could the concept of making more of our purchases purposeful go mainstream in the same way that the green buying movement has?

On Tuesday, Starbucks launched "Create Jobs for USA," a program to raise loan funds for small businesses. We talked to CEO Howard Schultz about his concerns about gridlock in Washington, unemployment, the need for a sense of solidarity, and the role of corporate leaders in getting America out of this downturn.