The secretive group that runs the Olympics is expected to earn a record $8 billion in the 2009-2012 quadrennial cycle, according to Sportcal. Formed to promote "Olympism," the International Olympic Committee doesn't get rich off the Games, but they do enjoy themselves.
South Africa has some lofty expectations about the boost the World Cup will bring to its economy. Economists are skeptical that the soccer tournament will live up to those expectations and history shows that it most likely will not.
NBC's Olympics coverage has generated a deluge of complaints about its lack of video on the Web. As the network tries to squeeze every last advertising dollar out of the games in prime time, even as it loses millions of dollars, it may be losing a more valuable prize: loyal viewers.
NBC expects to lose money on the Olympics, north of $200 million, for the first time. One large reason for the lack of buzz is our collective indifference to the Games' marquee sport, the one that traditionally brings in the biggest ratings: figure skating.
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