You might think someone who puts her famous name on everything she does would be comfortable with self-branding. Not Oprah Winfrey. "The idea of being a brand was hard for me to accept," the talk show host and soon-to-be cable network founder said at the American Magazine Conference in Chicago.
The talk show queen has agreed to increase her on-air commitment to The Oprah Winfrey Network. And Discovery is going to hike its funding for the joint venture it owns equally with Winfrey.