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Oprah Winfrey: It Was Hard to Accept Being a Brand

You might think that someone who puts her famous name on everything she does would be comfortable with the notion of self-branding. Not Oprah Winfrey. "The idea of being a brand was hard for me to accept," the daytime host and soon-to-be cable network founder said during a Q&A session at the American Magazine Conference in Chicago.

More Oomph for Oprah Winfrey's New Network

Oprah Winfrey is a famously busy woman. And she's about to get even busier. The talk show queen has agreed to increase her on-air commitment to The Oprah Winfrey Network, a joint venture owned equally by Oprah's production company, Harpo, and Discovery Communications.