NickJr.

Parents of kids aged preschool to 14 were no doubt familiar with Nickelodeon's branded magazine and Nick Jr., it's monthly for preschoolers, at least from the frequent house ads that the network ran to bulk up subscriptions. The "Nickelodeon Magazine Please!" commercials were ubiquitous. But that...

You'd think they'd have learned something after the New Coke mess. But new generations of marketers seem doomed to repeat the same mistake and suffer the predictable consequences: Mess with a beloved brand and get your head handed to you on a plate. Nickelodeon and Mattel teamed up to create new...