New Coke

Why J.C. Penney Was Smart to Hire the Man Behind New Coke

As if J.C. Penney wasn't being subjected to enough mockery this week after its horrible fourth-quarter earnings report, now it's getting grief for hiring the man behind "New Coke." But in this case, the naysayers should take a step back.

Coke Fans See Red Over Seasonal White Cans

Usually, soda drinkers are more concerned about what's in their cans than what's on them, but Coca-Cola's seasonal white can design has created a fizzy uproar. Many customers are confusing them with Diet Coke, while others claim the cola in them tastes "funky."

Coke is no longer "Classic"

After nearly 25 years, the nightmare of "New Coke" may finally be over. soKe.flace('money-coca_cola_coke_brand_image', '618', '600');...