New Coke

Why J.C. Penney Was Smart to Hire the Man Behind New Coke

As if J.C. Penney wasn't being subjected to enough mockery this week after its horrible fourth-quarter earnings report, now it's getting grief for hiring the man behind "New Coke." But in this case, the naysayers should take a step back.

Coke Fans See Red Over Seasonal White Cans

Usually, soda drinkers are more concerned about what's in their cans than what's on them, but Coca-Cola's seasonal white can design has created a fizzy uproar. Many customers are confusing them with Diet Coke, while others claim the cola in them tastes "funky."

Consumer Outcry: 9 big brand backlashes

Coke is no longer "Classic"

High fructose corn syrup: Saving pennies, packing on the pounds