Mr. Goodwrench

2010 Departures: People, Products and Brands We Said Good-Bye To

General Motors Fires Mr. Goodwrench

On Tuesday, November 9, 2010, Mr. Goodwrench, trusted friend of the American driver, passed on, a victim of radical restructuring with attendant rebranding. The famed mechanic, a popular symbol for General Motors' dealer service departments, follows longtime companion Rusty Jones, aftermarket undercoating icon, who died of aggravated bankruptcy in 1988.

GM to Phase Out Goodwrench Brand