Moby-Dick

Do You Know the Weird History of These Famous Company Names?

When a business has been around for decades, you take what it's called for granted. But many prominent companies nearly ended up with very different names. So, pop quiz: How knowledgeable are you about the original names -- and almost-names -- of businesses you deal with every day?

E-Book Soundtracks: The Next Revolution in Reading?

New startup Booktracks is creating soundtracks for e-books with technology that tracks your reading speed and syncs the sound perfectly to the text. The company promises it will revolutionize reading, and authors like Salman Rushdie and Jay McInerney are giving it a try. But do books really need a Hollywood makeover?