Mickey Mouse

Mickey Mouse Is Watching You: Does MyMagic Know Too Much?

Walt Disney World is about to get a bit more magical, but Mickey Mouse will have to soothe some skeptical privacy advocates along the way. Guests using its new MyMagic wristbands will get a more personalized vacation -- but do you really want Snow White to "magically" know your kid's name without being told?

Disney Strikes Out in the Online Video Streaming Business

Disney is shutting down Disney Movies Online. Visitors to the site are being told that the hub is closing at the end of the year. Disney Movies Online wasn't a bad idea, but it turns out, not even the House of Mouse is big enough to support a streaming venture that streams only its own videos.

Why Mickey Mouse Is Shaping Up on Childhood Obesity

Disney is making the food at its theme parks more healthful, and in 2015, it will begin applying nutritional standards to the foods advertised on its networks. Is this good-nutrition shift altruism, or just smart marketing? CEO Robert A. Iger says it's both.

Disney World Scammers Scored Four Years of Free Vacations

A trio of Florida men have been charged with running an elaborate free vacation scheme in the "Happiest Place on Earth," Disney World. Joseph Geiger, Robert Falk and Steven Nero allegedly spent four years living off the land in Mickey Mouse's backyard.

2011's Hottest Holiday Products: An Early Look

Christmas is four months away, and already the experts are weighing in on which holiday toys and gadgets will be worth the credit card debt. Online shopping comparison site PriceGrabber is one of the first to release a "top products" list of the items it predicts will be this year's hottest.

School Backpacks to Ease the Load and the Budget

The backpack is the key piece of gear as your kids return to school this fall. What they want is something cool that holds everything; what you want is durable and within your budget. The good news: Both of you can get what you want.

Week Ahead: Coca-Cola, Disney, Hasbro Earnings

It should be pretty quiet on the economic calendar this week, with only a few national reports due out. But iconic companies Walt Disney, Coca-Cola and Hasbro, among others, are scheduled to report quarterly results. Here's a preview.

Buzzword of the Week: Wheelhouse

Buzzwords have a life cycle, gathering momentum until they grow common, then overused, then old. For "wheelhouse," a term that is currently cresting the popularity wave, this path has taken a long and curvy route, through baseball and boats, boardrooms and pop culture superstars.

Mickey Mouse gets a makeover

The Walt Disney Company (DIS) recently announced that it will be doing the unthinkable. It's tinkering with Mickey. The most obvious step in the...