Sales Fall at 'Broken' McDonald's
Sales have once again dipped at McDonald's, which is dealing with customer-service issues and economic headwinds.
Sales have once again dipped at McDonald's, which is dealing with customer-service issues and economic headwinds.
McDonald's eked out a higher profit in the fourth quarter by luring diners with its value menu, but the world's biggest hamburger chain also warned that a key sales figure is expected to drop this month.
McDonald's is having trouble stomaching the competition. The world's biggest hamburger chain said Thursday that global revenue fell for the first time in nearly a decade in October, as the company faced intensifying competition and a challenging economy.
McDonald's said a key sales figure climbed 3.7 percent in August, as the fast-food chain emphasized the value of its menu offerings amid the challenging global economy.
McDonald's said Thursday a key revenue figure rose 7.4 percent in November on strong demand from markets around the world. In the U.S., sales were boosted by sales of breakfast items and the seasonal addition of the peppermint mocha to the company's coffee menu.
The world's biggest fast food chain reported net income for the second quarter of $1.23 billion, helped once again by strong overseas sales. Despite the results, McDonald's shares fell in premarket trading.





