Madonna and her 14-year-old daughter, Lourdes "Lola" Leon, have designed a juniors line for Macy's called Material Girl. But will the edgy style prove too sexy for teens -- and the parents they're shopping with?
The nation's big retailers are betting on exclusive lines to ring up back-to-school sales, and also targeting kids and teens where they wile away the hours -- online -- with digital campaigns designed to both entertain and stoke a social-shopping experience tailor-made for the tech-savvy generation.