MagnoliaBakery

Can Cupcake-Maker Crumbs Hit the Sweet Spot?

Jason Bauer, CEO of the popular Crumbs Bake Shop, isn't worried about competition in the cupcake business. In fact, he welcomes it. But with his company going public and plans in place to expand from 34 stores to 200, can he avoid the pitfalls of other dessert companies that rose too fast and fell?