Listerine

FDA Sends Warning Letters on Mouthwash

Johnson & Johnson, Walgreen and CVS all received letters from the U.S. Food and Drug Administration warning the companies to remove claims that mouthwash helps prevent gum disease. The letters continue U.S. regulators' crackdown on alleged false advertising from retailers and consumer-goods makers.

Turning Foul Flavors Into Sweet Success

For most outfits, it's marketing 101: Products need to look attractive, sensual and delicious. But some brands have taken the opposite approach. By proudly touting their foul, harsh flavors, they've built a loyal base by convincing customers that a yucky flavor can lead to happiness.