LimitedBrands

Retail stocks surged Thursday, as June same-store sales sparked investor euphoria. The jump probably stood out even more sharply against a still-tough economy for many U.S. consumers. However, if this sudden elation has you thinking about snapping up retail shares yourself, make sure you shop with more than a little caution.

Many of America's best-known retailers, including Walmart, Home Depot and JCPenney, will be stepping into the earnings spotlight this week. Their reports come on the heels of disappointing January retail sales numbers from the Commerce Department.

By Mike Schuster, Minyanville.com Purveyor of sultry bedroom wear, finicky snap clasps and freakish angel-model hybrids, Victoria's Secret, has become a favorite among fashion-conscious women and preteen boys alike. So popular, in fact, that the 33-year-old company represents the chiefest segment...

Mall walkers know The Limited well. For the past 45 years, the chain has graced shopping centers and currently has 225 locations across the country. Now, the company is going virtual with an online shopping site. What took it so long? The company's history is a mishmash of purchases and sales. With...