Nike Cuts Ties to Livestrong
Nike, which helped build Lance Armstrong's Livestrong cancer charity into a global brand, is cutting ties with the foundation over the former cyclist's doping scandal.
Nike, which helped build Lance Armstrong's Livestrong cancer charity into a global brand, is cutting ties with the foundation over the former cyclist's doping scandal.
With his win at the Cadillac Championship Sunday, Tiger Woods has five PGA Tour victories in the last year. The question now is, will his resurgent golf game restore the endorsement magic he lost after his 2009 infidelity scandal?
Nike is severing ties with famed cyclist Lance Armstrong, citing insurmountable evidence that he participated in doping and misled the company for more than a decade.
What impact will Lance Armstrong's capitulation, and the loss of his record seven Tour de France titles, have on his status as a powerful generator of revenue, commercial and charitable?
On Tuesday, Starbucks launched "Create Jobs for USA," a program to raise loan funds for small businesses. We talked to CEO Howard Schultz about his concerns about gridlock in Washington, unemployment, the need for a sense of solidarity, and the role of corporate leaders in getting America out of this downturn.
Lance Armstrong's talents extend far beyond his bike. He has parlayed his incredible athletic skills and reputation as a tenacious cancer-survivor into a growing global brand.








