KayJewelers

You might like sparkle, but -- if you're in the market for a diamond ring -- you probably also want to get a good deal. We spoke with some experts to find out how to get the best bling for your buck.

Earlier today, Kay Jewelers, the nationally-recognized jewelry chain, announced that it is going into the mail-based cash for gold business. Unlike its competitors, however, Kay is banking on the transparency of its operation. Customers who are nervous about the gold-buying process will be able to...