Jim Sinegal

Winning isn't just about outscoring your opponent or exceeding the next quarter's goals; it's about doing what's in the long-term best interests of all your fellow stakeholders. With some notable exceptions, business leaders are focused only on short-term gains. We need to demand better.

Reading Keith Richard's much-praised autobiography "Life," and at the same time thinking about corporate leadership, the author came to a startling conclusion. Richards the retirement-shunning rocker and Costco CEO and founder Jim Singeal have an essential trait in common. Authenticity: the drive that can't be faked.

Too often, driven by the imperative to maximize short-term profits -- and to drive up stock prices, on which their compensations depend -- CEOs make heartless or even foolish decisions, heedless of consequences. But there are some good eggs left in corporate America, like these four enlightened execs.

Sol Price, the founder of America's first warehouse store, Price Club, died at his home in La Jolla, Calif. He was 93.

I've always been a big fan of the phrase "keep it simple, stupid," which apparently was created by a person who designed spy planes for a living. But keeping it simple is a lot easier to say than do when it comes to Securities & Exchange Commission filings. I know, because I've had to read...