Jersey Shore

10 Surprising Brands That We're Starting to Love Again

Popularity can be fickle: One day America loves your brand; the next, you're passe. But every year brings some surprising rebounds, and you won't believe some of the companies that made 2012's list for most improved images in the eyes of U.S. consumers.

Gas Stations Run Dry as East Coasters Prepare for Irene

Gas stations along the Eastern Seaboard experienced high demand Friday and some sold out of fuel as Hurricane Irene bore down and residents scrambled to evacuate. In Norfolk, Va., one Exxon station was sold out by noon, its windows boarded up as attendants readied themselves for the storm.

Abercrombie's Got Its Own Image Situation

Abercrombie & Fitch has caused a ruckus by announcing that it plans to pony up a "substantial payment" to Jersey Shore's six-pack flashing Michael "The Situation" Sorrentino not to wear its apparel. Before the retailer scolds reality-TV stars, it should examine its own checkered past.

A&F Asks 'The Situation' to Stop Wearing Its Gear

Abercrombie & Fitch has offered to pay Mike "The Situation" Sorrentino, a cast member on MTV's "Jersey Shore," money to stop wearing its clothes. But does the brand really hate Sorrentino, or is the move simply a way to score a free affiliation with the star?

Six Reasons the Economy Needs Memorial Day

The origins of Memorial Day date to the aftermath of the Civil War, when people would decorate the graves of fallen soldiers to honor their service. The holiday still retains its reverential and patriotic spirit, but its economic consequences, though smaller than those of other holidays, cannot be overlooked.

Rutgers U.: Where You Pay Extra to Learn from Snooki

College tuition is already absurdly high even before you start adding on the extra fees. But with students graduating deeper in debt every year, it could be time to draw the line. Let's start with the mandatory fee at Rutgers for the fund that paid $32,000 to bring Snooki to campus.

'Jersey Shore' Helps Lift Viacom Earnings

It%u2019s official: Snooki is good for business. Viacom Inc (VIA) reported healthy earnings for the quarter ended Sept. 30 thanks in part to a strong showing from its cable networks.

Viacom's MTV Has Record Ratings Jump for Younger Audience

MTV's third-quarter ratings had its largest-ever year-over-year jump for its target 12-to-34-year-old audience, reflecting strong ratings from the Viacom Inc. unit for shows such as "Jersey Shore" and "The 2010 MTV Video Music Awards."

Businesses That Win When the Weather Gets Hot

As the Northeast wilts under a heatwave, sales in the ice cream, air conditioner, pools, sea-shore-related and bowling center segments have spiked with the temperature. The hot sales are a welcome relief for the industries that have been burnt by the recession.