JeremyLin

Linsanity Trips Time Warner Cable: Can it Rebound?

There is no shortage of winners when it comes to the surprising ascent of basketball star Jeremy Lin: the Knicks; Madison Square Garden Inc.; the fans; the NBA; Linsanity T-shirt sellers. But the loser has been Time Warner Cable, and its losing streak could last awhile.

To Score Off Linsanity, Businesses Use a Fast Break

With Jeremy Lin's standout performances bringing a sudden shine to the otherwise lackluster New York Knicks, a number of companies have hitched their wagons to his star to buff up their brands. And with the value of such an association easy to see, why wouldn't they?