Retailers Try to Replicate Walmart's Pricing Success
Big chains like J.C. Penney and Lowe's are trying to wean sale-addicted customers off of sales in favor of everyday low pricing. It's the biggest shift in pricing in decades.
Big chains like J.C. Penney and Lowe's are trying to wean sale-addicted customers off of sales in favor of everyday low pricing. It's the biggest shift in pricing in decades.
JC Penney has just reported even worse results for the second quarter than it had during its first quarter under new CEO Ron Johnson. Here's what went wrong.
Months ago, JCPenney CEO Ron Johnson and his team decided to take the word "sale" out of the company's lexicon and replace it with "month-long value." It didn't work at all, and now Johnson and his team are backtracking.




