JcPenneySales

Why J.C. Penney is Really Losing Customers (It's Not the Coupons)

While J.C. Penney's disastrous decline has been blamed on Ron Johnson no-coupons pricing strategy, our readers gave a different reason for ditching the retailer.

JCPenney Backs Off 'No Sale' Promise

Months ago, JCPenney CEO Ron Johnson and his team decided to take the word "sale" out of the company's lexicon and replace it with "month-long value." It didn't work at all, and now Johnson and his team are backtracking.