J.C. Penney Backpedals Again to Lure Back Lost Customers
In a major about-face, J.C. Penney is making a bid to win back some of its former customers by reintroducing brands it recently eliminated, including favorite St. John's Bay.
JC Penney sales
Why J.C. Penney is Really Losing Customers (It's Not the Coupons)
While J.C. Penney's disastrous decline has been blamed on Ron Johnson no-coupons pricing strategy, our readers gave a different reason for ditching the retailer.
JCPenney Backs Off 'No Sale' Promise
Months ago, JCPenney CEO Ron Johnson and his team decided to take the word "sale" out of the company's lexicon and replace it with "month-long value." It didn't work at all, and now Johnson and his team are backtracking.
J.C. Penney Reports Profit and a Tepid Outlook
Higher sales and tight inventory controls were key factors in giving J.C. Penney a second-quarter profit. But the retailer offered a weaker-than-expected outlook, citing an uncertain consumer climate.