InternetAdvertising

GM Had 1,999 Reasons to Crash Facebook's IPO Party

GM's ill-timed announcement that it will no longer advertise on Facebook should come as no surprise. The site is popular. Its paid ads aren't. Only about 1 in every 2,000 ad impressions on the social media giant received clicks for advertisers.

Is Yahoo's New CEO Sunk Before He Even Starts?

On Wednesday, Yahoo named Scott Thompson as CEO. He's a former PayPal president and veteran technologist -- and that's the trouble: Yahoo is following the same strategy that led it to hire Carol Bartz, who was ousted for failing to turn the company around.

Google Acquires Admeld to Boost Display Ad Business

Google recently acquired Admeld in order to provide better display online advertisement management services. Admeld's technology is expected to be incorporated into Google's DoubleClick Ad Exchange, and could help Google to fend off Yahoo and AOL.